Managing Brand You



Managing Brand You

7 Steps to Creating Your Most Successful You

by Jerry S. Wilson & Ira Blumenthal

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.


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Product Details:
     Hardcover: 256 pages
     Published: July 16, 2008
     ISBN-13: 978-0814410684
     Dimensions: 6.4 x 1 x 9.3 inches
     Average Customer Review: 4.5 stars

"Packed with dozens of worksheets and real-life examples from companies such as Volvo, Starbucks, and L.L. Bean, as well as high-profile celebrities and down-to-earth people…"

-AMACOM


"Wilson and Blumenthal expound on the rewards of identifying and reinforcing a consistent individual brand in this pragmatic self-help book."

-Publisher's Weekly


"A step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress."

-American Management Association

© CO-OPPORTUNITIES, INC. & IRA BLUMENTHAL 678-797-9199